This book aims to provide reference for experience design under the Healthy China strategy, and cultivate responsible designers who care about social issues and people’s healthy lives. The book first explores the differences and connections between experience design and user experience design. Then, from the three stages of design research, conceptual design, prototype development, and testing, it provides a detailed introduction to the establishment of design vision, persuasive design, and other theoretical knowledge, as well as the process and methods of experience design. Rich and detailed teaching cases are also provided.